50 Cent’s Sneaker Deal Was Jay-Z’s Idea

the.LIFE Files Entrepreneur Of The Year: Steve Stoute from the.LIFE Files on Vimeo.

In a preview from the.Life Files‘ sit down with Steve Stoute, The Commissioner says it was Jigga’s idea to give 50 Cent a shoe deal. Either way, as soon as the sneakers hit stores, Reebok’s stock soared.